My articles
My projects
Built and executed a growth strategy for Instagram and LinkedIn, turning limited resources into meaningful momentum.
Grew Instagram impressions from 81K to 173K and increased LinkedIn engagement from 7.8% to 10.5% for a charity, through consistent, high-quality, ethical storytelling.
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To attract applicants for a prize fund, I ran targeted Instagram ads with a £0.27 cost-per-click. By monitoring performance and adjusting budgets, we effectively reached new audiences.
This data-driven social campaign boosted engagement and helped us connect with high-potential participants, expanding our network efficiently and affordably.
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Led communications and strategy for one of India’s largest parties in a high-stakes election. Created localised campaigns after grassroots consultations, coordinated with 50+ journalists, and managed the messaging.
We overturned a 45,000-vote deficit to win by 20,800 votes, proof that local insight and strategic storytelling can shift political tides.
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With no new content budget, I crafted an emotional campaign using repurposed materials, writing the script, directing voiceovers, and sourcing past project clips. It surpassed the Big Give fundraising target halfway through.
The storytelling, paired with email appeals and supporter toolkits, helped fund the charity’s work in Ukraine, bringing joy to children again.
Watch it here.
My designs
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"Rwitoban is excellent with his hands... whether he's writing, designing or giving me belly rubs."
Mila, poodle